01 / The problem
A chef-led venture selling in more than one channel needs a single brand world, otherwise retail, catering, and staff communication each drift into their own look.
02 / What OOG did
One bold typographic identity with food photography carrying the appetite, plus a staff surface so the internal side does not need a separate product.
03 / Where it landed
A brand that holds together across selling channels and gives the team one place to work from.