IDENTITY / WEBSITE
Sea Star
The people, atmosphere and character of a San Francisco neighborhood bar.
The work
A small venue does not have a marketing team, so a single event announcement either gets posted four times manually or gets posted once and dies.
One content action fans out to social, email, and nightly scheduled jobs, wrapped in a dark and gold identity that matches the room rather than a template.
A brand with distribution built into it, so promotion happens without a person remembering to do it.