Booze Your Own Adventure
Generated palette illustration. Exact project colors shown above.
The character of the bar. A practical way to keep it current.
OOG brought The Sea Star’s existing illustrated identity into a complete website, then built the tools behind its menus, events and marketing.
OOG’s contribution: The Sea Star supplied its logo and wordmark. OOG designed and built the website, menu and content administration, event editing, multilingual presentation and marketing review/preview workflows, using the venue’s supplied identity and imagery.
The Sea Star is a neighborhood cocktail bar in San Francisco’s Dogpatch district. The OOG website carries the bar’s existing illustrated identity into menus, events and venue stories. Staff tools support menu administration, multilingual content and marketing drafts, review and preview.
The bar’s illustrated character needs to carry through its website, while staff keep menus, events and marketing current.
What we built
Website · Brand application · Content administration · Event and publishing workflows
An illustrated coastal identity, hand-drawn wildlife motion and intimate venue imagery give the bar its own world. The work continues into menus, events, multilingual content and the administrative surfaces that support them.
Keep the venue’s character in the public experience and give staff an editor, review state and matching preview for the work behind it.
- Menus, events & venue pages
- Multilingual content variants
- Content administration & contact workflows
A distinctive front of house.
The illustrated identity, navy and gold setting, and browsable menu establish the venue before the visitor opens the working tools.
Make the event your own.
The event form changes Harbor Sessions to Harbor Acoustic Sessions. Staff can edit its date and description, choose the long-bar image and save the draft.
Review the same event.
The saved event is marked ready with its selected image and details intact.
See what visitors will see.
The public preview carries the same Harbor Acoustic Sessions title, November 5 details and long-bar image. Staff can inspect the result before publication.